The team from Chpter - a pan-African social commerce platform helping merchants earn more money on channels like Instagram and WhatsApp - is excited to announce the launch of its comprehensive WhatsApp API suite called Pluto. Pluto supports developers and enterprises to build interactive end-to-end customer journeys on WhatsApp. The platform is designed to transform customer interactions across industries including banking, insurance, travel, hospitality, healthcare, e-commerce, education, entertainment, public sector and more.
With over 2 billion active users on WhatsApp, Pluto allows businesses to interact with customers where they are already spending their time, without requiring a separate mobile app download. The possibilities are endless, to automate conversations, enhance customer engagement, and drive transactions through a seamless, AI-powered chat experience.
Traditional customer service methods are slow, expensive, and outdated. Pluto’s WhatsApp API suite empowers businesses to turn WhatsApp into a full featured customer service platform; plus much more. Businesses can:
✅ Automate customer support – 24/7 instant responses to queries
✅ Enhance sales & conversions – AI-powered product and service recommendations with built in payments
✅ Streamline operations – Secure transactions, bookings, data gathering, reminders, and more
✅ Personalize interactions – Engage customers in real time with tailored responses and personalized marketing
✅ Interact with the mass market – Build end-to-end services on apps customers already use everyday
🔹 Banking & Insurance: Instant balance checks, loan applications, transfers and transactions, bill pay, AI sales agents, & policy management
✈️ Travel & Hospitality: Flight bookings, real-time updates, & AI concierge services
📚 Education: Course enrollments, exam reminders, & AI tutors and helplines
🏥 Healthcare: Appointment scheduling, prescription reminders, & virtual consultations
🛍️ E-commerce & Retail: Smart shopping assistants, order tracking, & returns processing
🎬 Media & Entertainment: Automated fan engagement, content distribution, & ticket sales
🏛️ Public sector: Registration drives, revenue collection, & full public services on WhatsApp
"Our mission is to empower businesses – from the student startup to the multi-billion dollar enterprise – with the tools to build smart, automated, and human-like interactions on WhatsApp. With our API suite, brands can provide instant, personalized, and cost-effective customer service—right where their customers are already spending their time." – Andrew Bosson, Cofounder & CEO of Pluto
With a simple subscription, developers and enterprises can integrate Pluto’s WhatsApp API suite with their backend systems and apps to go live in minutes, either on their own or with the support of the Pluto engineering team. The Pluto team is based in Nairobi, Kenya, with a focus to localize its services to African consumers and businesses - however the tools are ready to support clients globally.
📩 For media inquiries, partnerships, or product demos, contact:
📧 hello@gopluto.co
📞 +254 702 009999
🌐 gopluto.co
